Instagram: the best time to post content
Instagram is a very popular publishing platform, where users around the world share content with their community. Whether for marketing reasons or to express their creativity, Instagram has become an essential virtual space.
Post content during the week
Many Instagram users post content throughout the week, Monday through Friday, without worrying about a specific schedule. Does this mean that their posts are less visible than those from the weekend? Apparently the best time to post on Instagram on weekdays is Wednesday.
This is explained by the fact that some workers do not work that day (in particular to look after children) and that young users are more present on Instagram when they are not at school. In other words, to stand out on Instagram, it’s important to post content regularly, even during the week. It is by multiplying the publications that you will be able to reach your audience and gain subscribers.
Weekend publications
On Saturday and Sunday, the presence rate on Instagram is higher than during the week. Indeed, during the weekend, users have more time to relax and therefore spend more time on social networks. If you want your content to be visible to as many subscribers as possible, it is recommended to publish on weekends. Don’t hesitate to vary the types of publications, including videos, real stories and stories, to reach a wider audience.
The best times to create engagement
On Instagram, certain hours are more conducive to follower engagement. According to statistics, it is best to post very early in the morning (before 7 a.m.), between 11 a.m. and 1 p.m., or in the evening after activities end, between 5 p.m. and 9 p.m. On the other hand, posting between 9 a.m. and 11 a.m. or in the afternoon is less relevant. On Saturdays, it is recommended to post between 8 p.m. and 11 p.m. to maximize engagement.
Create publications in the evening for better visibility
To increase the engagement of each post, it is important to captivate users outside of their professional lives, for example when they are on public transport or after dinner at home. Instagram algorithm data shows that the evening slot, from 6 p.m. to 10 p.m., is the best time to impact your target audience. However, it is always possible to defy the statistics and find the best time that works for your specific audience.