Google’s clear vision for the future
Google, the technology giant, aims to become a compelling leader in the field of artificial intelligence (AI). For seven years, the company has developed a careful strategy to demonstrate its AI skills. During his back-to-school conference, Rick Osterloh presented Google’s new range of products and especially discussed the company’s vision for the years to come.
The new Pixel 8 and Pixel 8 Pro smartphones, the Pixel Watch 2 connected watch and the Pixel Buds Pro headphones are ultimately just ambassadors of this philosophy: a future built around generative artificial intelligence and accessible via these consumer products.
The race between Amazon and Google for generative AI
Google was inspired by Amazon’s communication to present its new offer. The firm wants to integrate generative AI into all aspects of our daily lives. When the first Pixel smartphone was launched seven years ago, it offered a first approach to its ambition.
During the conference, each new feature introduced or feature presented emphasized artificial intelligence. Rick Osterloh says that if Google’s AI improves, then its products will improve too. Thus, the Google Tensor G3 processor should soon make it possible to optimize the performance of smartphones.
The Pixel 8 Pro promises powerful AI
Google’s Pixel 8 Pro model, with its onboard AI using different language models, promises 150 times faster query processing and more accurate detection. This technology could reduce our reliance on cloud services and remote servers for certain operations.
- Intelligent photo editing: AI identifies flaws before you see them.
- Call screening: AI acts like a virtual secretary to identify and block unwanted calls.
- Voice assistant: AI will better understand your instructions, even in multiple languages simultaneously.
Rick Osterloh aims to deliver the best possible assistant in the smartphone world: knowledgeable, engaging, and with conversational capabilities similar to Alexa. The soon-to-be-announced Google Assistant with Bard will follow this approach.
Personalized AI using your data
Google strives to continually improve its artificial intelligence systems by gradually adding more personalized and contextual features. The devices will be able to understand the user further to provide them with specific information.
However, this extensive personalization requires an important compromise: feeding the AI with your personal data and photos. Google emphasizes that, from a privacy perspective, everything should ultimately be handled on devices rather than in the cloud.
A risky bet for Google
Banking on artificial intelligence to conquer the consumer products market is a bold bet for Google. The success of this strategy will depend on their ability to convince consumers of the advantages offered by these technologies and above all to respect their privacy.
In short, if Google manages to revolutionize our daily lives thanks to the AI embedded in its smartphones and other connected products, it could establish itself as the undisputed leader in this very competitive market. To be continued.