Intermarché launches a powerful advertising campaign to promote local purchasing
The Intermarché supermarket chain recently unveiled a new advertising campaign aimed at promoting local purchasing. This campaign, entitled “I buy French”, aims to raise consumer awareness of the importance of supporting local producers and promoting the national economy.
A touching and committed campaign
Intermarché’s advertising campaign stands out for its emotional and engaged approach. It features French farmers, recounting their daily lives and their passion for their profession. The authentic testimonies of these producers help to highlight the quality and diversity of local products available in Intermarché supermarkets.
Support local artisans and producers
The main objective of this campaign is to raise consumer awareness of the need to support local artisans and producers. By purchasing local products, consumers help maintain jobs and preserve French know-how. This initiative also aims to reduce the environmental impact linked to international freight transport.
An effective communication strategy
Intermarché has chosen a impactful advertising approach to reach a wide audience. The television spots highlight the producers’ moving testimonies, while posters and flyers are also used to spread the message. The campaign also uses social media to reach younger consumers.
A campaign that makes you think
Intermarché’s “I buy French” campaign provokes reflection among consumers. It encourages them to ask questions about the origin of the products they buy and the impact of their consumption choices. By highlighting local artisans and producers, Intermarché wishes to create collective awareness and encourage consumers to favor French products.
Support for short circuits and the local economy
By promoting local purchasing, Intermarché supports short circuits and the local economy. Local producers are directly put in touch with Intermarché supermarkets, which reduces intermediaries and ensures fair remuneration for farmers. In addition, this initiative promotes the dynamism of French regions by encouraging the installation of new producers.
A campaign that bears fruit
Since the launch of the “I buy French” campaign, Intermarché has noted a significant increase in sales of local products. Consumers are increasingly aware of the importance of supporting local producers and promoting the national economy. This advertising campaign highlighted the many benefits of local products and helped change consumption habits.
In summary, Intermarché’s “I buy French” advertising campaign aims to promote local purchasing and raise consumer awareness of the importance of supporting French producers and artisans. This impactful and emotional campaign was a great success, helping to change consumption habits and boost the local economy.